Ayurvedic treatment in kerala, Panchakarma treatment

February 26, 2008

Why is ayurveda exports stagnant?

Filed under: Ayurveda, exports, medicinal plants — ayurvedam @ 4:40 pm

Given the time tested greatness of ayurveda medicines, the world should have adopted our ancient cures whole heartedly. But in reality, the results point to other direction. Here’s a fascinating study by Jayesh Chaudhary:

In the race to put up branded goods on the consumer shelf, ayurveda remains far behind Chinese, Korean and South American traditional medicines. Our natural products exports are a mixed bag of finished goods, but also include therapeutic and food ingredients (flavouring), large number of excipients (gums) and essential oils for foods, perfumery, etc. In fact, yoga has scored far better than ayurveda as a ‘product of India’ on the international scene. Ayurveda or herbal products of Indian origin have not made a significant mark either in nutraceuticals or in pharmaceuticals in the global healthcare markets. There is no third side to this coin. Our current herbal offerings (APIs or formulations) lack either the strong branding needed for the nutra markets or the foolproof science for the pharma approvals, or both. So we are nowhere. Proof is in the statistics. To be fair to the greens, even the pharma team has not yet won the innings in the ‘innovation series’, though there have been commendable openings by the likes of Glenmark and Dr Reddy’s.(source: DGFT Website) [Running the export marathon]

[For details on Ayurveda resorts in Kerala please visit www.ayurvedatravelmall.com]


February 6, 2008

Is it chyanwanprash anymore?

Filed under: Ayurveda — Tags: , , — ayurvedam @ 4:48 pm

Artificial sweeteners in ayurveda product! What would be the implication of adding a new chemical compound into an Ayurveda formualtion? One can imagine that only research gone into this is market research. It’s no longer Chyawanprash.

Beware before you pick up chyawanprash from a drug store. The most popular brands of this ayurvedic tonic has artificial sweeteners, which have unconscionable side-effects. On January 11, 2008, Ranbaxy Laboratories launched a sugar-free version of chyawanprash, which it calls ‘Chyawan Active’. Unlike the classical chyawanprash, which is 50-60 per cent sugar, the Ranbaxy product uses the artificial sweetener sucralose as a taste enhancer. Other versions of the tonic, like Alkem Laboratories’s Jeevan Prash and Dabur India’s Chyawan Prakash, also use artificial sweeteners.

“Our product offers an excellent nutritional formulation, especially to calorie-conscious, diabetic, obese and overweight people,” said Malvinder Mohan Singh, ceo, Ranbaxy.

ther than the sweetener, the product also has sorbitol. The Dabur version uses this chemical as well to provide bulk.

In its classical form, chyawanprash is a mix of herbs, minerals, crystallized sugar and ghee with honey. It stands to reason if the tonic’s constituents are changed, the product may not work as well. Ranbaxy’s spokesperson maintains that Chyawan Active provides the same benefits as the classical chyawanprash since it has the same constituents. [Chayawanprash, an ayurvedic tonic has artificial sweetner]

[For details on Ayurveda resorts in Kerala please visit www.ayurvedatravelmall.com]

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