Given the time tested greatness of ayurveda medicines, the world should have adopted our ancient cures whole heartedly. But in reality, the results point to other direction. Here’s a fascinating study by Jayesh Chaudhary:
In the race to put up branded goods on the consumer shelf, ayurveda remains far behind Chinese, Korean and South American traditional medicines. Our natural products exports are a mixed bag of finished goods, but also include therapeutic and food ingredients (flavouring), large number of excipients (gums) and essential oils for foods, perfumery, etc. In fact, yoga has scored far better than ayurveda as a ‘product of India’ on the international scene. Ayurveda or herbal products of Indian origin have not made a significant mark either in nutraceuticals or in pharmaceuticals in the global healthcare markets. There is no third side to this coin. Our current herbal offerings (APIs or formulations) lack either the strong branding needed for the nutra markets or the foolproof science for the pharma approvals, or both. So we are nowhere. Proof is in the statistics. To be fair to the greens, even the pharma team has not yet won the innings in the ‘innovation series’, though there have been commendable openings by the likes of Glenmark and Dr Reddy’s.(source: DGFT Website) [Running the export marathon]
[For details on Ayurveda resorts in Kerala please visit www.ayurvedatravelmall.com]
